Definition
Repricing is the practice of adjusting product prices in response to market evidence, margin rules, stock levels, and business constraints. A repricing decision is only as good as the evidence behind it: which competitors were compared, what they charged, and when those prices were scraped. Comptrace produces that evidence layer. It uses AI to match each of your products to comparable competitor offers and discover them via Google, so you do not maintain manual URL lists, then normalizes prices into deltas, rank, and trend with scraped-at timestamps. Your team retains control of how that evidence affects prices.
- Inputs to a repricing change: competitor price, your price, the gap, scraped-at timestamp, and the rule applied.
- Constraints that shape the change: margin floors, stock context, channel limits, and sale calendars.
- Evidence first: matches are discovered automatically with AI, so you skip manual competitor URL lists.
- Comptrace supplies the evidence and pricing inputs; your pricing process controls execution.