Start with decision-ready evidence
Each monitored result connects the product to a comparable competitor offer, source URL, scraped-at timestamp, price rank, average gap, trend, and matching context. Comptrace normalizes title, merchant, price, currency, shipping context, URL, and timestamp so pricing teams review structured evidence instead of unverified numbers.
- Review matching context before trusting an unexpected competitor price.
- Use the scraped-at timestamp to reject stale evidence.
- Read price rank, average gap, and trend together instead of acting on one number.
- Keep imported and competitor prices private to your workspace; they are never reused for other customers.
Keep pricing changes under your rules
A competitor price should only influence your price after your rules clear it. Comptrace supplies the evidence; you decide how it converts into action against margin floors, stock context, channel limits, sale calendars, and approval requirements. Weak matches and sensitive categories stay review-first.
- Review rule outcomes before applying a pricing change.
- Route weak-confidence matches and high-risk categories to manual review.
- Enforce margin floors, stock context, and channel limits before changing a price.
- Record the source evidence and decision context for important changes.
Build a repeatable review process
Use Comptrace to identify exceptions, verify the underlying offer, and document the pricing decision in the process your team already follows. Whatever tool applies the final change, the decision can still trace back to the monitored source and its timestamp.
- Review the products with the largest or newest competitive gaps first.
- Verify surprising movements on the linked source page before acting.
- Trace each important decision back to its source offer and timestamp.