Monitoring is the evidence layer
Competitor price monitoring finds comparable offers and proves where each price came from. Comptrace AI-matches your products to competitor offers and discovers them through Google, so you skip manual URL lists, then scrapes prices and records source URL, merchant, currency, shipping context, and a scraped-at timestamp you can trust later.
- AI matching links your products to comparable competitor offers automatically.
- Competitor discovery via Google means no manual URL lists to maintain.
- Every row carries source URL, merchant, currency, and a scraped-at timestamp.
- Imported catalog prices and scraped results stay private to your workspace.
Repricing is the decision layer
Repricing reads monitoring evidence and weighs it against margins, stock, campaigns, channel rules, and commercial strategy. It is a deliberate decision, not a reflex to every competitor move, so weak or stale evidence should slow it down rather than trigger a blind change.
- Pricing decisions need business constraints, not competitor prices alone.
- Automation should pause when match confidence is low or evidence is stale.
- Comptrace supplies the inputs; the repricing rules and the final call stay yours.
Shared metrics decide what deserves action
Price rank, average gap, and trend let teams prioritize the products that actually need attention. A low rank can be fine when margin is protected, while a widening gap may justify a closer look before any price moves.
- Price rank shows where one product sits against comparable offers.
- Average gap summarizes how far your price is from the matched market.
- Trend shows whether a move is new, persistent, or already reversing.
A safer handoff from monitoring to repricing
The handoff should carry source evidence, match confidence, scraped-at timestamps, and rule context with it, so pricing teams can see why a recommendation exists before they act. Coverage gaps are passed along as exceptions with status and timestamps, never hidden, so nobody reprices against missing data.
Keep auto repricing rule-driven
When your team uses repricing, Comptrace provides trusted competitor price evidence for review against margin floors, stock context, channel limits, and approval rules. Comptrace focuses on monitoring and evidence; your existing pricing process makes the change.
- Your rules decide when a scraped price is allowed to move your price.
- Your team or existing pricing system applies approved updates to the store.
- Source URLs and timestamps keep the supporting evidence traceable.