Base every decision on matched, fresh evidence
A pricing policy is only as good as the data behind it. Before a price can move, Comptrace ties each competitor offer to AI matching, the source URL, the scraped-at timestamp, price rank, average gap, and trend, so you act on comparable offers rather than coincidental search results. Because matching and competitor discovery run automatically, you build the policy on real market signals without maintaining manual competitor URL lists.
- Require a confirmed AI match before an offer counts as evidence.
- Gate stale or weak rows out of automated price pushes.
- Keep shipping context, condition, and domain rules explicit per comparison.
- Show which competitor signal triggered the policy and when it was scraped.
Protect margins, channels, and brand rules
Competitor prices are an input, not the decision. Your policy sets the guardrails: floor prices, target margin, channel limits, sale calendars, stock pressure, and brand constraints. The rule decides what may change and by how much, so a single aggressive competitor cannot drag your catalog below where it should sit. Gaps in coverage surface as exceptions with status states and timestamps rather than silently forcing a move.
- Set floor prices and target margins that no automated push can cross.
- Apply channel and sale-calendar limits so promotions stay intentional.
- Factor in stock pressure and brand constraints alongside the gap.
- Treat coverage gaps as visible exceptions, not blind price drops.
Review pricing decisions with full evidence
When a pricing decision is considered, Comptrace keeps the context needed to assess and defend it: the product, current price, supporting competitor evidence, freshness, and source. Comptrace focuses on monitoring and evidence while your team retains control of every change.
- Review the product, current price, competitor evidence, and currency together.
- Check source evidence and scraped-at freshness before taking action.
- Apply margin, stock, and channel constraints in your pricing process.
- Keep the source context available so each decision can be explained later.